| Title: | MKTG; Principles of Marketing |
| Author(s): | Charles W. Lamb; Joseph F. Hair, Jr.; Carl McDaniel |
| Edition: | 8 |
| Year: | 2015 |
| ISBN-13: | 9781285432625 (978-1-285-43262-5) |
| ISBN-10: | 1285432622 (1-285-43262-2) |
MKTG; Principles of Marketing 8th 8E
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