| Title: | Marketing Strategy and Competitive Positioning |
| Author(s): | Graham Hooley; Nigel F. Piercy; Brigitte Nicoulaud; John M. Rudd |
| Edition: | 6 |
| Year: | 2017 |
| ISBN-13: | 9781292017310 (978-1-292-01731-0) |
| ISBN-10: | 1292017317 (1-292-01731-7) |
Marketing Strategy and Competitive Positioning 6th 6E
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