| Title: | Marketing Research |
| Author(s): | William Zikmund; Steve D’Alessandro; Hume Winzar; Ben Lowe |
| Edition: | 4 |
| Year: | 2017 |
| ISBN-13: | 9780170369824 (978-0-170-36982-4) |
| ISBN-10: | 017036982X (0-170-36982-X) |
Marketing Research 4th 4E William Zikmund Steve Alessandro
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