| Title: | Principles of Marketing |
| Author(s): | Philip Kotler; Gary Armstrong |
| Edition: | 16 |
| Year: | 2016 |
| ISBN-13: | 9780133795028 (978-0-13-379502-8) |
| ISBN-10: | 0133795020 (0-13-379502-0) |
Principles of Marketing 16th 16E Philip Kotler
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