| Title: | Principles of Marketing |
| Author(s): | Philip Kotler; Gary Armstrong |
| Edition: | 15 |
| Year: | 2014 |
| ISBN-13: | 9780273786993 (978-0-273-78699-3) |
| ISBN-10: | 0273786997 (0-273-78699-7) |
Principles of Marketing 15th 15E Philip Kotler
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