| Title: | Marketing; The Core |
| Author(s): | Roger A. Kerin; Steven W. Hartley |
| Edition: | 6 |
| Year: | 2016 |
| ISBN-13: | 9780077729035 (978-0-07-772903-5) |
| ISBN-10: | 007772903X (0-07-772903-X) |
Marketing; The Core 6th 6E Roger Kerin
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