| Title: | Marketing Strategy; A Decision-Focused Approach |
| Author(s): | Orville C. Walker, Jr.; John W. Mullins |
| Edition: | 8 |
| Year: | 2014 |
| ISBN-13: | 9780078028946 (978-0-07-802894-6) |
| ISBN-10: | 0078028949 (0-07-802894-9) |
Marketing Strategy; A Decision-Focused Approach 8th 8E
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