| Title: | Marketing Communications: A European Perspective |
| Author(s): | Patrick De Pelsmacker; Maggie Geuens; Joeri Van den Bergh |
| Edition: | 6 |
| Year: | 2017 |
| ISBN-13: | 9781292135762 (978-1-292-13576-2) |
| ISBN-10: | 129213576X (1-292-13576-X) |
Marketing Communications: A European Perspective 6th 6E
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