| Title: | Marketing |
| Author(s): | William M. Pride; O.C. Ferrell |
| Edition: | 18 |
| Year: | 2016 |
| ISBN-13: | 9781285858340 (978-1-285-85834-0) |
| ISBN-10: | 1285858344 (1-285-85834-4) |
Marketing 18th 18E William Pride
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