| Title: | Framework for Marketing Management |
| Author(s): | Philip Kotler; Kevin Keller |
| Edition: | 6 |
| Year: | 2016 |
| ISBN-13: | 9780133871319 (978-0-13-387131-9) |
| ISBN-10: | 0133871312 (0-13-387131-2) |
Framework for Marketing Management 6th 6E
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