| Title: | Essentials of Marketing Research |
| Author(s): | Barry J. Babin; William G. Zikmund |
| Edition: | 6 |
| Year: | 2016 |
| ISBN-13: | 9781305263499 (978-1-305-26349-9) |
| ISBN-10: | 1305263499 (1-305-26349-9) |
Essentials of Marketing Research 6th 6E
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