| Title: | Essentials of Marketing Research; A Hands-On Orientation |
| Author(s): | Naresh K. Malhotra |
| Edition: | 1 |
| Year: | 2015 |
| ISBN-13: | 9781292060163 (978-1-292-06016-3) |
| ISBN-10: | 1292060166 (1-292-06016-6) |
Essentials of Marketing Research 1st 1E
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