| Title: | Services Marketing; Concepts, Strategies, and Cases |
| Author(s): | K. Douglas Hoffman; John E. G. Bateson |
| Edition: | 5 |
| Year: | 2017 |
| ISBN-13: | 9781285429786 (978-1-285-42978-6) |
| ISBN-10: | 1285429788 (1-285-42978-8) |
Services Marketing; Concepts Strategies and Cases 5th 5E
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