| Title: | Principles of Marketing |
| Author(s): | Philip Kotler; Gary Armstrong; Lloyd C. Harris; Nigel Piercy |
| Edition: | 7 |
| Year: | 2017 |
| ISBN-13: | 9781292092898 (978-1-292-09289-8) |
| ISBN-10: | 1292092890 (1-292-09289-0) |
Principles of Marketing 7th 7E Philip Kotler
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