| Title: | Principles of Marketing |
| Author(s): | Philip Kotler; Gary Armstrong |
| Edition: | 18 |
| Year: | 2021 |
| ISBN-13: | 9780135766590 (978-0-13-576659-0) |
| ISBN-10: | 0135766605 (0-135-76660-5) |
Principles of Marketing 18th 18E Philip Kotler Gary Armstrong
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