| Title: | Principles of Marketing |
| Author(s): | Philip Kotler; Gary Armstrong |
| Edition: | 16 |
| Year: | 2016 |
| ISBN-13: | 9781292092485 (978-1-292-09248-5) |
| ISBN-10: | 1292092483 (1-292-09248-3) |
Principles of Marketing 16th 16E Philip Kotler
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