| Title: | MKTG4 |
| Author(s): | Charles W. Lamb; Joseph F. Hair; Carl McDaniel; Jane Summers; Michael Gardiner |
| Edition: | 4 |
| Year: | 2018 |
| ISBN-13: | 9780170411769 (978-0-17-041176-9) |
| ISBN-10: | 0170411761 (0-170-41176-1) |
MKTG4 4th 4E Charles Lamb Joseph Hair
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