| Title: | MKTG; Principles of Marketing |
| Author(s): | Charles W. Lamb; Joseph F. Hair, Jr.; Carl McDaniel |
| Edition: | 10 |
| Year: | 2017 |
| ISBN-13: | 9781305631823 (978-1-305-63182-3); 9781305631793 (978-1-305-63179-3) |
| ISBN-10: | 130563182X (1-305-63182-X) |
MKTG; Principles of Marketing 10th 10E
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