| Title: | Marketing Strategy: Text and Cases |
| Author(s): | O. C. Ferrell; Thomas W. Speh |
| Edition: | 7 |
| Year: | 2017 |
| ISBN-13: | 9781337296519 (978-1-337-29651-9) |
| ISBN-10: | 1337296511 (1-337-29651-1) |
Marketing Strategy Text and Cases 7th 7E Ferrell Thomas Speh
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