| Title: | Marketing of High-Technology Products and Innovations |
| Author(s): | Jakki J. Mohr; Sanjit Sengupta; Stanley Slater |
| Edition: | 3 |
| Year: | 2014 |
| ISBN-13: | 9781292040332 (978-1-292-04033-2) |
| ISBN-10: | 1292040335 (1-292-04033-5) |
Marketing of High-Technology Products and Innovations 3rd
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