| Title: | Advertising, Promotion and Other Aspects of Integrated Marketing Communications |
| Author(s): | J. Craig Andrews; Terence A. Shimp |
| Edition: | 10 |
| Year: | 2018 |
| ISBN-13: | 9781337282659 (978-1-337-28265-9) |
| ISBN-10: | 1337282650 (1-337-28265-0) |
Integrated Marketing Communications 10th 10E
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