| Title: | Integrated Advertising, Promotion, and Marketing Communications |
| Author(s): | Kenneth E. Clow; Donald Baack |
| Edition: | 7 |
| Year: | 2016 |
| ISBN-13: | 9780133866339 (978-0-13-386633-9) |
| ISBN-10: | 0133866335 (0-13-386633-5) |
Integrated Advertising Promotion and Marketing Communications 7th
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