| Title: | Global Marketing Management |
| Author(s): | Masaaki Kotabe; Kristiaan Helsen |
| Edition: | 7 |
| Year: | 2017 |
| ISBN-13: | 9781119298847 (978-1-119-29884-7); 978-1-119-29870-0 |
| ISBN-10: | 1119298849 (1-119-29884-9) |
Global Marketing Management 7th 7E
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