| Title: | Essentials of Marketing Research |
| Author(s): | Joseph F. Hair; Mary Celsi; David J. Ortinau; Robert P. Bush |
| Edition: | 4 |
| Year: | 2017 |
| ISBN-13: | 9780078112119 (978-0-07-811211-9) |
| ISBN-10: | 0078112117 (0-07-811211-7) |
Essentials of Marketing Research 4th 4E
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