| Title: | Consumer Behavior: Building Marketing Strategy |
| Author(s): | David L. Mothersbaugh; Del I. Hawkins; Susan Bardi Kleiser |
| Edition: | 14 |
| Year: | 2020 |
| ISBN-13: | 9781260100044 (978-1-260-10004-4) |
| ISBN-10: | 1260100049 (1-260-10004-9) |
Consumer Behavior Building Marketing Strategy 14th 14E
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