| Title: | Preface to Marketing Management |
| Author(s): | J. Paul Peter; James H. Donnelly Jr. |
| Edition: | 15 |
| Year: | 2019 |
| ISBN-13: | 9781260151619 (978-1-260-15161-9) |
| ISBN-10: | 1260151611 (1-260-15161-1) |
A Preface to Marketing Management 15th 15E
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