| Title: | Essentials of Marketing Research; A Hands-On Orientation |
| Author(s): | Naresh K. Malhotra |
| Edition: | 1 |
| Year: | 2015 |
| ISBN-13: | 9780137066735 (978-0-13-706673-5) |
| ISBN-10: | 0137066732 (0-13-706673-2) |
Essentials of Marketing Research 1st 1E
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