| Title: | Essentials of Marketing; A Marketing Strategy Planning Approach |
| Author(s): | William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy |
| Edition: | 15 |
| Year: | 2017 |
| ISBN-13: | 9781259573538 (978-1-259-57353-8) |
| ISBN-10: | 1259573532 (1-259-57353-2) |
Essentials of Marketing 15th 15E William Perreault
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