| Title: | Services Marketing: Concepts, Strategies, & Cases |
| Author(s): | K. Douglas Hoffman; John E. G. Bateson |
| Edition: | 6 |
| Year: | 2024 |
| ISBN-13: | 9780357718308 (978-0-357-71830-8) |
| ISBN-10: | 0357718305 (0-357-71830-5) |
Services Marketing Concepts Strategies and Cases 6th 6E
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