| Title: | Marketing Strategy; Text and Cases |
| Author(s): | O.C. Ferrell; Michael D. Hartline |
| Edition: | 6 |
| Year: | 2014 |
| ISBN-13: | 9781285073040 (978-1-285-07304-0) |
| ISBN-10: | 1285073045 (1-285-07304-5) |
Marketing Strategy; Text and Cases 6th 6E
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