| Title: | Contemporary Advertising and Integrated Marketing Communications |
| Author(s): | Michael F. Weigold; William F. Arens |
| Edition: | 18 |
| Year: | 2026 |
| ISBN-13: | 9781266523533 (978-1-266-52353-3) |
| ISBN-10: | 1266523537 (1-266-52353-7) |
Contemporary Advertising and Integrated Marketing Communications 18th 18E
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