| Title: | Advertising and Integrated Brand Promotion |
| Author(s): | Angeline Close Scheinbaum; Thomas Clayton O’Guinn; Richard J. Semenik |
| Edition: | 9 |
| Year: | 2023 |
| ISBN-13: | 9780357721407 (978-0-357-7214-0) |
| ISBN-10: | 0357721403 (0-357-72140-3) |
Advertising and Integrated Brand Promotion 9th 9E Angeline Close Scheinbaum
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