| Title: | Marketing Management |
| Author(s): | Philip Kotler; Kevin Lane Keller |
| Edition: | 15 |
| Year: | 2016 |
| ISBN-13: | 9780133856460 (978-0-13-385646-0) |
| ISBN-10: | 0133856461 (0-13-385646-1) |
Marketing Management 15th 15E Philip Kotler
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