| Title: | Marketing Management |
| Author(s): | Philip Kotler; Kevin Lane Keller; Alexander Chernev |
| Edition: | 16 |
| Year: | 2022 |
| ISBN-13: | 9781292404813 (978-1-292-40481-3) |
| ISBN-10: | 1292404817 (1-292-40481-7) |
Marketing Management 16th 16E Philip Kotler Kevin Lane Keller
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